Choosing a solution
When a business needs a website and when it can do without one
How to decide whether a business needs a website: customer needs, visitor sources, social media limitations and a first version without unnecessary features.
Vladislav Def / Guides for business
Your website should help your business. Here is how.
How a website helps customers choose, what happens after an enquiry and where to start with automation. Practical guides for business owners.
Customer journey
How a website brings customers: from visit to inquiry
Where website visitors come from, why they get in touch and what happens after a click. The customer journey and measuring messages without confusing them with visits.
Website checks
Why a website brings no inquiries and what to check
Find why inquiries are missing: message delivery, forms, visitors, the offer and the mobile journey. A sequence of checks before rebuilding a website.
Handling inquiries
Deliver inquiries without losing them: website, CRM and Telegram
Where to store inquiries, how to notify a manager and what to check when connecting a website to CRM and Telegram. Duplicates, failures, statuses and automation boundaries.
Budget and scope
Landing page cost: what goes into an estimate
What affects landing page cost: materials, structure, design, forms and integrations. Compare two quotes for the same task and avoid an unclear scope.
The first process
How to choose the first process to automate
Choose the first process to automate: find recurring work, describe rules, check exceptions and compare results without invented savings.
Website calculator
When a website calculator helps customers
Does your website need a calculator? Prepare calculation rules, show a preliminary price, check errors and include selected parameters in the inquiry.